The Beverly Hills City Council put a measure on ballot that would raise business, parking, and corporate taxes. The Beverly Hills Chamber of Commerce was prepared to support this measure, with no organized opposition in their path. Representing the interest of small businesses in the city, Englander and Associates was retained by a group of property managers who were concerned about impact on their tenants.
Using traditional outreach and campaign tactics, including a TV spot, direct mail, and an aggressive outbound e-mail campaign, E & A was able to change the momentum of the campaign. E & A was even able to convince the City Council not to endorse the measure they had put on the ballot.
E & A was able to convince the Chamber of Commerce to oppose Measure P and create a coalition of residents and business in opposition. The measure failed 21% to 79%.